upstreamcast
Product Innovation Assessment: Improving The Marketability And Technical Fit Of New Products
Product innovation in many companies is not much more than the Sales team lobbying for what it believes it can sell and the Engineering team arguing for something that would be "cool" to build. Even when the Marketing department involves product managers in the process, two key components of successful innovation are not considered: Current Commercialized Technology (CCT) and Market Opportunity Status (MOS).
This approach to product innovation fails to address some key questions. Is your best innovation opportunity a product opportunity or a market opportunity? Does your opportunity exist in an expanding, contracting, or static market? Does your opportunity give you the right market position?
The UpstreamCast assessment examines the status of the CCT that is serving the needs of your top customers. Emerging, new and mature technologies have different implications for innovation. The assessment also analyzes the status of the top market opportunity. Finally, the assessment evaluates the potential revenue, the market position gained, and the opportunity cost of the proposed innovation.
Your product innovation teams benefit from UpstreamCast coaching because they are prepared to define a product innovation that has the lowest opportunity cost, the best fit with the CCT of your best customers, and puts your product and your brand in the best market position.
Successful competition requires effective product innovation. To effectively innovate products, product teams must align top customer requirements, market priorities and innovation options. The UpstreamCast Product Innovation Assessment teaches product teams to perform this alignment. This 3-day program will be delivered at the venue of your choice.
Program Objectives
This program teaches participants to align top customer requirements, market priorities, and innovation options to create effective product innovations.
Program Results
- a team action plan to improve the innovation of a product
- a blueprint for improving future product innovations
- increased bonding among team members
UpstreamCast Compass Program
For those executives and corporate teams who don't desire a teambuilding component or who want coaching integrated into an outdoor adventure provided by a professional outdoor adventure company, this 2-day program is the perfect fit. The Compass Program offers the same coaching as the standard Program without providing the team building activity.
This program is also available from our Compass Reseller partners who bundle it with their outdoor adventures.
Click Here for UpstreamCast Program Details
Program Agenda
Day 1
Breakfast, Introductions & Business Challenge Review
Morning Class 1: Assessment Concepts & Customer Assessment
Morning Class 2: Market Assessment
Lunch On Your Own
Afternoon Class 1: Basic Fly Casting & Assessment Review
Afternoon Class 2: Basic Fly Casting & Assessment Review
Day 2
Breakfast & Fish Stories (work & life tales)
Morning Class 1: Innovation Assessment
Morning Class 2: Action Planning
Lunch On Your Own
Afternoon Class 1: Targeted Casting & Action Plan Review
Afternoon Class 2: Targeted Casting & Action Plan Review
Day 3
Breakfast & Fish Stories (work & life tales)
Morning Activity: Fishing & Action Plan Review
Boxed lunch Streamside
Afternoon Activity: Fishing & Action Plan Review
Return to Classroom
Afternoon Class 1: Action Plan Refinement & Wrap Up